On what basis is the cost of advertisement set?
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Answer:
A firm sets its budget solely depending upon the basis of competitor's expenditure. The advertising cost is decided on the basis of spending for advertising by the competitors in the same industry.
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Step-by-step explanation:
A firm sets its budget solely depending upon the basis of competitor's expenditure. The advertising cost is decided on the basis of spending for advertising by the competitors in the same industry.
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