On which basis are cost of advertisement set?
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Explanation:
A firm sets its budget solely depending upon the basis of competitor's expenditure. The advertising cost is decided on the basis of spending for advertising by the competitors in the same industry.
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Answer:
α fírm sєts íts вudgєt sσlєlч dєpєndíng upσn thє вαsís σf cσmpєtítσr's єхpєndíturє. thє αdvєrtísíng cσst ís dєcídєd σn thє вαsís σf spєndíng fσrαdvєrtísíng вч thє cσmpєtítσrs ín thє sαmє índustrч.
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