Question

On which basis are the cost of advertisement set?
(a) Popularity of channel
(b) Popularity of product
(c) Both (a) and (b)
(d) None of these

Answer 1

Answer:

c option

Explanation:

both A and B

........

Answer 2

The advertising cost is set based on the popularity of the channel.

1. An advertisement with a duration of 10 seconds can vary in the price range from rupees 200 to in of terms lakhs depending on the popularity of the channel, the time of broadcasting, and between what TV shows the ad will be displayed.

2. The popularity of the channel dominates the pricing range as it increases the impressions of the advertisement.

3. More the viewers of the channel, more is the reach of the product the advertisement of which is shown in the channel.

4. Popularity of TV shows also plays an important role.