Question

Once the brief has been defined and agreed upon, a designer starts to search for relevant information that can be fed into the design process at the ideate stage. Which process are we referring to?

Answer 1

We are referring to the research process.

• Design research is an important step in creating the best possible user experience.
• It assists you in comprehending your customers' behavior and translating it into actionable insights to improve your design.
• User-centric research is the focus of the first stage of the design thinking process.
• You want to develop an empathic understanding of the issue you're attempting to solve.
• Consult with experts to learn more about the issue, and conduct observations to engage and empathize with your users.
• User research is a necessary foundation for design strategy.
• It aids in the development of a user-friendly product.
• Above all, you'll have data to back up your strategy and design decisions.

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