One basic principle in media literacy is that all media messages are the first step in fully appreciating the constructedness of media and information message is to
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Media Literacy: Five Core Concepts
- All media messages are constructed.
- Media messages are constructed using a creative language with its own rules.
- Different people experience the same media message differently.
- Media have embedded values and points of view.
- Most media messages are organized to gain profit and/or power.
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