Question

One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are:

a. negatively correlated

b. positive correlated

c. neither positive nor negatively correlated

d. inversely correlated

e. unable to be correlated 1. option

a. is correct 2. option

b. is correct 3. option

c. is correct 4. option

d. is correct 5. option

e. is correct

Answer 1

e is correct..........