Question

One factor the adwords system uses to calculate an ad's actual cost-per-click (cpc) is the:

Answer 1

- Adwords is a tool made by Google where we can advertise ads. 

- We need to create a campaign in Google Adwords to advertise on this platform and place a bid for a higher rank.

- Google considers the quality score of the ad for calculating  its cost per click. 

- The ad ranked number 1 may have to pay less than the ad ranked number 2.

Answer 2

Explanation:

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Theone factor the Google Ads system uses to calculate an ad's actual cost-per-click (CPC) is, maximum CPC bid of the ad showing one position lower on the page /Actual cost-per-click (CPC) of the ad showing one position lower on the page.