Question

One of the major reasons behind a company, to do segmentation of its
markets are: *
O to allow increased product differentiation and to refine sales forecasting
To monitor sales and focus on advertising
O to cater varying needs/wants in the market & to increase sales and thus profits
O to create and increase word of mouth​

Answer 1

Answer:

There are few aspects for that big companies are still fail in their use of information technology. The most important reason is not getting support from user end. As there are different levels of users and there may be a class of users who are not interested in information technology.