One of the organisational objectives of management is 'growth of business.' How can growth of a business be measured?
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Growth: To remain in the industry, management must exploit fully the growth potential of the organization. There are many indicators of growth such as sales volume, increase in the of employee count, the number of products or the increase in capital investment
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Measuring growth of business
Explanation:
Measuring growth of business is one among various objectives of business. there are various ways through which growth of business can be measured, such as:
- we can fix the KPI (key performance indicators) for our organization and collect data accordingly to find the results.
- we can set our target income, sales, profit etc and compare actual performance against it to find deviations and find the growth of the company.
- we can see the performance of our competitors and set benchmark for us so that we can determine and compare our performance against them to find our growth.
- employee satisfaction is another indicator of growth of company.
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Measuring growth of business
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