One of the steps to ensure and helps attain the success of your product is by means of _______?
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Answer:
If you run a start-up, you know that it’s really hard to get people to try your product.
After all, potential customers don’t know whether you will be around three months from now. So it would be much safer for them to freeze you out than to spend time learning to use your product.
And yet we are all familiar with start-ups that introduced new products and got millions of people to use them. These odds-defying start-ups picked customers and products that satisfied two essential tests:
Target customer pain. If you want to survive, your start-up must work to relieve customer pain that no other company is solving. Consider Evernote, the storage service that let scatterbrained people keep track of all the interesting things they found online every day. Its founder, Phil Libin, was looking for a way to protect himself from his weak ability to organize, and did not find any service that met his need. So he started a company to solve the problem.
Outperform the competition. If your start-up has any hope of making money by relieving customer pain, it must solve the problem better than the competition. Of course, if you’re lucky and smart, you may get a head start. But success will attract imitators, and customers will switch to those imitators if they do a better job than you at solving their problem.
But how do you handle the nuts and bolts of going from a general idea of a product to something tangible that customers will use--and eventually buy?
If you run a technology venture, then you’re probably tempted to keep perfecting the product before giving customers a chance to use it. The problem with that is you could run out of money before you discover that you’ve missed the mark when it comes to solving the customer’s unmet need.
You only have so much time to make mistakes and develop a product that customers are eager to use. To develop the right product, you must charge a team with building a series of prototype products that customers can try and then critique.
Here are six critical steps to start-up survival:
1. Discover details of your customers' unmet needs.
2. Develop hypotheses.
3. Build a prototype solution.
4. Test with customers.
5. Analyze variance.
6. Pick strategy.
One of the steps to ensure and helps attain the success of a product is by means of survey.
- A product survey represent a effective tool that can be used by a business to discover precisely what its potential customers think about its innovative products.
- Even with an existing product, a business can equally use product surveys, so that they can instantly see how customers appreciate their experience and how the product can be further enhanced.
- A product survey can support the business to determine if their product or service is appropriately priced in the target market.