Question

One of these facts about ‘word of mouth’ (recommendation) is supported by empirical evidence. Which one?
Select one:
a. More loyal customers give more positive word of mouth
b. Customers who give more positive word of mouth give less negative word of mouth
c. Customers who have used the brand for longer are less likely to give word of mouth
d. Small brands tend to be talked about more – more positive and more negative word of mouth

Answer 1

Answer:

I think option 'b" is the right answer