One recent development in generating new product ideas is for a company to invite broad communities of peoplelong dashsuch as employees, customers, and even the public at largelong dashinto the innovation process. This is known as __________.
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One recent development in generating new product ideas is for a company to invite broad communities of peoplelong dash—such as employees, customers, and even the public at largelong dash—into the innovation process. This is known as crowdsourcing.
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