One-third of indias inventory is on programmatic what is the meaning
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Real-time advertising is an auction-based model, whereas programmatic is the full breadth of automation.” Put simply, brands or agencies use a demand side platform (DSP) to decide which impressions to buy and how much to pay for them, while publishers use a supply side platform (SSP) to sell ad space to brands.
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Ad inventory is the ad space that a publisher can make available for advertising. ... The automation of programmatic advertising means brands do ... Third-party data.
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