onida is planning to diversify in the range in the category of cellular phone, design the market research strategy with an object to understand changing requirements of users
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Marketing is definitely not selling. Selling may be a part of marketing as it involves one-to-one customer interaction, but it is not marketing. By understanding the differences between a marketer and a salesperson, companies can therefore plan better, market better and sell better!
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The marketing research strategy would be based on getting insight about the expectations and small needs of people regarding new cellular phone in market. The research should target proper audience based on the product range and price that company is planning to lauch. An exciting advertisement should also be done to create some hype of product in the market
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