Question

Operations Management
As manager of an A+ Rental Cars franchise, your responsibilities include setting prices to achieve organizational goals.

Part 1: Previously you determined the revenue-maximizing price based on your demand equation. Is maximizing revenue the most appropriate objective for A+ Rental Cars? Explain. If not, recommend an alternative approach and justify your stance. We did not determine a revenue-maximizing price base

The accounting department at the corporate office has provided you with some historical cost data. Economy rentals cost $17.10 per day while luxury vehicles cost $25.12 per day. Regardless of vehicle type, a rental contract requires $8.90 for reconditioning. Additional vehicles can be delivered from the regional hub at a cost of $35/vehicle, on top of the costs above. Do you have any concerns about using this accounting data to set prices? Hint: Consider the difference between average and marginal cost. In addition to answering the questions above, provide pricing recommendations for economy vehicles for the next four weeks​

Answer 1

Answer:

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Answer 2

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