Opinion of digital India
Answers
As a digital destination, India is red-hot. After all, Prime Minister Narendra Modi, in his maiden appearance at Davos, had declared that he was replacing red tape with a red carpet; his administration had already embraced Digital India, the brand poised to displace the Incredible India of palaces, camels and yoga retreats. While Digital India is a mix of many public sector initiatives as well as private ones — such as a 4G network blanketing the nation with Internet access at throwaway prices — it needs the digital players from the outside. And these outside players have responded. Amazon was so gung-ho that it pledged $5 billion on cracking India. In response, arch-rival, Walmart, raised the bar by putting down $16 billion to secure its own toehold. Nevertheless, Amazon has dug in for the long haul; after “Prime” and “Alexa”, apparently, “India” is the third-most frequently used term in its recent letters to shareholders. Beyond the retail giants, there are the usual Silicon Valley suspects — Google, Facebook, Netflix, etc. — hoping to be the stewards of a digitally-emergent nation. Even Indian startups have felt the love. Ventures, mostly digital ones, have raked in over $10 billion in funding from overseas for two years in a row.
Modi’s “red carpet” call was issued from the Swiss mountains a year ago — in 2018. But, for now, welcome to 2019, notably, an election year. The digital CEOs jetting in expecting that red carpet must recognise that this is a year when “real” India takes precedence. They must also be able to distinguish between the many faces of real India and frame their strategies appropriately.
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Digital India is a campaign launched by the Indian Government to improve online infrastructure (by increasing internet connectivity) and offer Indian citizens an easy online government services as well as making India a digitally empowered country in the field of technology.
Digital India, a much ambitious programme, was launched on 1st of July (Wednesday) in 2015 at the Indira Gandhi Indoor Stadium, Delhi. It was launched in the presence of various top industrialists (Tata Group chairman Cyrus Mistry, RIL Chairman and Managing Director Mukesh Ambani, Wipro Chairman Azim Premji, etc). In the meeting, they shared their ideas of bringing digital revolution to mass people of India from cities to villages. Various events have been held in the presence of Information Technology companies to cover 600 districts in the country. Digital India programme is a big step taken by the government of India to make this country a digitally empowered country. Various schemes regarding this plan have been unveiled (worth more than Rs 1 lakh crore) such as Digital Locker, e-health, e-eduction, national scholarship portal, e-sign, etc.
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