Organizations that intend to be successful need to design products, services and product/service bundles to meet customer needs. How can they do this and how can they ensure that the organization plans achieve quality, time and cost specifications agreed with customers? What data and records might be drawn upon to make plans intended to meet customer needs?
Answers
Explanation:
By determining how to meet customer needs to design products, servicesand product/ service bundles which the organisation needs to provide thequality, time and cost specification of product and or product features andbenefits, because when these customers enter the retail outlet, they wouldexpect to be able to purchase the product they require and receive anappropriate level of service to go with the purchase such as;-Attention-Timeliness-Information provision-Friendliness and-Competence of sales personnel-24 hour telephone service for technical help depending on what theproduct is.In providing an appropriate product / service bundle it will help reduce yourchance and increase the market share retain your customers. Product service bundle goes hand in hand with products. Take for example;your organisation have the product that the customer requires but have apoor customer service level, which intend will push your customers to turnto your competitors.You also needs to ensure that your organisation plans achieve the quality,time and cost specification that agreed with customers by consulting withthem to clearly identifying their needs with regard to;-Product /service quality-Product /service accessibility-Delivery, methods and time frames -Costs associated with purchase You also need to consider that the customers vary rarely base purchasingdecisions on price alone, they base their purchasing choice on a perceptionof benefits to themselves, therefore a proposed product / service purchaseneeds to meet a specific needs of cluster need.
Which means that your organisation needs to determine how much peopleare willing to pay for products or service and price them appropriately ascost can affect by perception of quality because customer might be willingto pay more of high quality product that they can use multiple times thatwill stand the test of time. However if these customers only want to use aproduct once, they might prefer to purchase a low cost, lower quality, ordisposable product.