Question

Orientation with its 3 types.

Answer 1

Answer:

Analysing the three orientation types. Product orientation, Sales orientation, Marketing orientation. Development and movement over time. Explain how they focus on customers. ... These are depending on the product life cycle, the level of competition within the market and external factors such as the economic.

Explanation:

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Answer 2

Answer:

Business leaders are faced with numerous decisions every day. The options and strategies are countless – and without deliberate planning, they are left always guessing at what to do. The way a company approaches its strategies for success is called its business orientation. There are four types of company orientation and strategic planning that help define a business. The four are production, product, marketing and sales orientation.

Production Orientation

In production orientation, managers focus heavily on manufacturing. The operations of the business are the focus as the strategy becomes attaining price leadership in the niche, meaning offering the cheapest products. If a company can reduce costs to sell the lowest priced manufactured product on the market, it can win against competitors selling the same or similar products. The strategy looks to save money in the production and cost of goods sold.

Product Orientation

Product orientation is often about innovation. This strategy seeks to take existing products and make them better or to innovate new products to solve existing problems. When business leaders are in a product orientation mode, they focus heavily on the features and benefits of products. A company selling workout clothing might constantly seek better material to wick sweat off the body, for example. This improvement allows the company to stay ahead of the competition and remain relevant.

Marketing Orientation

This business orientation model looks at flooding the market with ads and brand placements. Marketing orientation focuses on the brand staying "top of mind," so when customers think about buying that type of product or service, the company's product is the first one they consider. Consumers aren't looking to buy insurance every day, yet State Farm's logo appears behind home plates, along end-zones and by shot clocks. The company wants consumers to remember it when they decide to shop for new insurance.