Question

ours is a world of advertisement write an article of 250-300 words

Answer 1

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Undoubtedly, advertisements are sweet lies in India. Most of the companies, manufactures make unscientific and undue claims about their products. For examples all the companies that make biscuits, cold drinks, potato chips, candies, etc. make appealing advertisements and play them again and again on different channels luring and misguiding children and viewers into buying them are predominantly unscientific and untrue. If the Health Ministry had been really thoughtful of the well being of the children and, it would keep a check on such advertisements that lure the consumers with bogus claims.

The truth is there is no substitute for natural balanced diet such as green vegetables, fruits, nuts, milk, cereals, pulses, etc.; the nutritional values that these foods contain can never be replaced by the advertised products, still there is never an advertisement on them, even by the Government. The bitter truth is the companies of all products spend a whopping amount of money on advertisements. Since these companies enjoy enough power owing to their influence, they often display misleading and false claims about their products. Their chief objective is to earn maximum profit by increasing sale of their products. According to a report by Compass, 70% of three year olds recognise the McDonalds symbol but only half of them know their own surname.  In addition, some advertisers take advantage of children's fears, for example by implying that they will be more popular, sporty or happier if they consume the advertised products.  The use of sports stars to promote unhealthy products, such as Virat Kohli advertising Pepsi, Sachin Tendulkar promoting Coca-cola, further do the damage.

Owing to the misleading advertisements, the food habits of children have changed considerably and their heath has been affected adversely. The Government must make health regulatory policies to keep people safe from the influence of the advertisements.
   
The only solution to the problem is strict rules and regulations concerning advertisement and marketing of junk food items. The government must not allow the rich companies to play with the health of the future of the world, our children!

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Answer 2

Essay on the Role of Advertisement in Modern World!

In the competitive and capital-intensive world of television shows, advertising plays an important role by financing many programmes. Unfortunately, sponsorships come more easily for entertainment programmes perceived as ‘popular’ with wide reach. So we have a glut of the same kind of programmes on most channels even as ‘serious’ kind of entertainment— classical music, dance, drama, documentaries—or programmes of socio-economic concerns are minimal because advertisers do not consider these to be widely watched. This approach seriously limits the scope of media in disseminating cultural awareness and values.

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Advertising is a way to showcase one’s products or services and offer consumers a vast choice in terms of what they are offered and what they can choose to buy. For the consumers, advertising offers them a choice to get at the best in the market at the best price.

Today, it is unimaginable to expect people, especially in urban areas, to spend their money buying products of which they haven’t heard a thing. People know what is in the market and then choose what they want. Nothing can be more satisfying than this, for then one gets his or her money’s worth. But advertising has been not only a boon, but also a bane in many ways.

Advertising relies on consumerism to succeed and consumer’s judge by materialistic standards. Moreover, successful advertising means emerging triumphant in the face of tough competition, often without consideration of high standards or aesthetic tastes.

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Advertising being crass and opportunistic in its very basis, the overemphasis on advertising today is a bane. Advertisers tend to appeal to popular (even ‘low’) tastes to appeal to a larger section of the population. Images of sex and violence are used to attract viewers’ attention—a kind of ‘negative’ appeal is produced to sustain interest.

Products become ‘known’ then because of the ‘hype’ or ‘advertising’ appeal that they have, even though the products themselves may not be of the required standard. Lies are resorted to when advertising, and with time no one objects to the trend.