Question

Out of Rogers five factors that influence acceptability of innovation, which one requires that an innovation should be allowed to be tested by the consumer before actual purchase?

Complexity

 

Compatibility

 

Trialability

 

Adaptability

1 point

In this stage for adoption process of an innovation, an individual employs the innovation in varying degree depending on the situation.

Implementation

 

Confirmation

 

Knowledge

 

Persuasion

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Answer 1

Out of Rogers five factors that influence acceptability of innovation, which one requires that an innovation should be allowed to be tested by the consumer before actual purchase? Complexity. Compatibility. Trialability.

There are certain product and service characteristics that affect the diffusion process and can influence consumer acceptance of new products and services; the five factors that can impact the diffusion process, and the rate of adoption are relative advantage, compatibility, complexity, trialability, and observability.

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Answer 2

Answer:

Out of Rogers five factors that influence acceptability of innovation, which one requires that an innovation should be allowed to be tested by the consumer before actual purchase?