Question

Over a period of time the number of consumers dropped

Answer 1

Answer:

Poor Communication

Explanation:

Often sales are negatively affected by poor communication between teams. In retail, it’s important to have a seamless relationship between marketing and merchandising teams to make well informed strategic decisions to maximize sales performance. Poor communication between the teams can lead to misaligned product and advertising strategies. For example, if the marketing team is investing a disproportionate amount of advertising spend on items at too low of a price point, the merchandising team may not be prepared for the surge in demand, which can lead to stock outs and lost sales.