Economy, asked by afreenb2330, 1 year ago

Over all conclusion input output model in market segmentation

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Answered by Anonymous
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This is a simple model of consumer behavior, in which the input for the customer is the firm’s marketing effort (the product, price, promotion and place) and the social environment. The social environment consists of the family, reference groups, culture, social class, etc. which influences the decision-making process. Both these factors together constitute the input in the mind of the consumer.

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