paradirecting activators
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The bromine is ortho to toluene, while the chlorine is para to toluene. However, the positions don't really matter in the naming of this specific compound. You would name this 1-bromo-3-chlorotoluene. The ortho/para/meta directing is only important when synthesizing specific benzene-based rings. Certain substituent groups can "direct" another substituent during certain reactions.
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