Question

Paragraph harmful effects of advertisement on youth

Answer 1

The purpose of this study is to determine the effects of celebrities on the materialistic nature of teens; particularly focusing on celebrity appearance in advertising. Children in America are continually seen as targets by advertising campaigns. This is due to the fact that children are seen as primary consumers at younger and younger ages. In the food industry for example, "parents are two to three times more likely to name a child as the family expert for selection of fast food, snack food, restaurants, and new breakfast cereals." The behaviors of children and their purchasing patterns will likely affect their purchasing patterns as they grow in age. It is important to learn about the effects of different media in hopes of discovering ways to control the overall consumption patterns of the American public.

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