paragraph in about 200 words on ' a film you have recently seen
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Indian Premier League (IPL)
A revolution in Indian sports and entertainment
Over 200 million Indian viewers, 10 million international viewers, 4 million live spectators: the Indian Premier League (IPL) is a sports and entertainment revolution in the making, surpassing all records of viewership on ground and on media. Advertising revenue and ticket sales have exceeded all expectations, making IPL highly profitable for the organisers, broadcasters and successful team owners. Zealous fan following—even hostility for visiting teams—shows local loyalties are building up faster than anyone expected. Ad rates for 10-second spots, which were Rs200,000 at the start of the tournament have climbed rapidly, to Rs500,000 now, and look set to rise further, to Rs1m for the final. (For comparison, SET charged Rs800,000 per 10second ad spot for the T20 World Cup final between India and Pakistan.) Sony Set Max’s revenue market share has reportedly gone up from the pre-IPL 5.7% to 28.8% now. Its share of prime time is now at 29%, which is higher than the cumulative market share of the top nine Hindi general entertainment channels. IPL has also expanded the demographics of cricket viewership by bringing more women to cricket’s fan base, making it more lucrative for advertisers. IPL’s ad revenues will be more than 7% of total TV advertising in India We reckon Sony will gross about Rs6.5bn in advertising revenues from the next year. That would be 7% of the Indian advertising industry’s estimated TV revenues of Rs90bn in 2008. Collateral damage: Bollywood and other channels take a hit The runaway success of IPL has hit other mainstream entertainment media.
A revolution in Indian sports and entertainment
Over 200 million Indian viewers, 10 million international viewers, 4 million live spectators: the Indian Premier League (IPL) is a sports and entertainment revolution in the making, surpassing all records of viewership on ground and on media. Advertising revenue and ticket sales have exceeded all expectations, making IPL highly profitable for the organisers, broadcasters and successful team owners. Zealous fan following—even hostility for visiting teams—shows local loyalties are building up faster than anyone expected. Ad rates for 10-second spots, which were Rs200,000 at the start of the tournament have climbed rapidly, to Rs500,000 now, and look set to rise further, to Rs1m for the final. (For comparison, SET charged Rs800,000 per 10second ad spot for the T20 World Cup final between India and Pakistan.) Sony Set Max’s revenue market share has reportedly gone up from the pre-IPL 5.7% to 28.8% now. Its share of prime time is now at 29%, which is higher than the cumulative market share of the top nine Hindi general entertainment channels. IPL has also expanded the demographics of cricket viewership by bringing more women to cricket’s fan base, making it more lucrative for advertisers. IPL’s ad revenues will be more than 7% of total TV advertising in India We reckon Sony will gross about Rs6.5bn in advertising revenues from the next year. That would be 7% of the Indian advertising industry’s estimated TV revenues of Rs90bn in 2008. Collateral damage: Bollywood and other channels take a hit The runaway success of IPL has hit other mainstream entertainment media.
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