Paragraph ofMerits and demerits of newspaper
Answers
Answer:
Advantages of Newspaper Advertising:
(1) As newspapers carry news, there is always a large demand and wide circulation.
(2) Newspapers are read often and continuous publicity is possible. For example, by using daily papers, day-to-day publicity can be introduced.
(3) By proper selection, appeal can be made to a selected class of readers.
(4) Timely announcements can be made within a few hours of conceiving the idea.
(5) The confidence of the readers in their newspapers is generally extended to the advertisements in such papers.
(6) It is suitable for both direct and indirect selling and selling through the post is made possible.
(7) It gives the opportunity for a lengthy appeal.
(8) It serves as an introduction to follow-up system and forms a means of distributing application forms, coupons folders, etc.
Disadvantages of Newspaper Advertising:
(1) Inconsistent reproduction.
(2) Typical one day exposure.
(3) Clutter(untidy state)
(4) Lack of movement and sound.
(5) May be limited to black and white.
(6) Readership declining and production cost increasing.
(7) Poor photo reproduction limits creativity.
(8) Newspapers are a highly visible medium, so your competitors can quickly react to your prices.
Explanation:
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Answer:
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Explanation:
merits of newspapers: newspapers provides social, cultural ,educational and political history to the people. people are able to read an event as they are actually happened. Our language and knowledge improves.
demerits of newspapers : newspaper provide information may not represent the exact truth. Which cases great problems in society.