Paragraph on modern market
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Explanation:
Modern marketing concepts are entirely different from the old concepts of marketing which mainly focused around the development of a good product or service, pricing the product or the service lucratively and making it available to the target customer efficiently. Modern marketing concepts require to communicate with the customers appropriately and not not leave the communication with the customers to chance. The process of communicating with the customers in order to promote the business of a company is called marketing communication .The companies need to plan the ways of communicating with the customers and what should be the budget for the marketing communication and not whether to communicate or not. There are various ways or tools of marketing communication being used by the companies for the promotion of the products and services provided by them and some of them are mailers, website, brochures, etc.