Question

Paragraph on online shopping a new normal

Answer 1

Answer:

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As the world responds to the coronavirus (COVID-19) pandemic, we’re seeing a dramatic shift from in-person to online shopping. Consumers are relying on the digital world more than ever and businesses are forced to adapt their strategies and shift toward digital transformation with much more urgency than before. 

Back in late 2019, Forrester surveyed online retailers in its annual "The State of Retailing Online” study, in partnership with the National Retail Federation (NRF). The study showed that a majority of retailers ended 2019 with a greater number of bricks and mortar stores. 

Unfortunately, in the wake of the coronavirus, bricks and mortar retail has slowed to a standstill. As a consequence, many omnichannel retail organizations around the world have been scrambling to improve their digital experiences (DX) as their customers flock online. 

COVID-19 has underlined the value of digital sales and customer relationships. The questions that arise immediately are: “How do you keep up with the changing consumer behavior?”, “How do you anticipate their requirements?” and more importantly, “How do you stay ahead of your competitors in this new digital landscape?”   

To help answer these questions, Usabilla by SurveyMonkey conducted a study that examined the aspects of ecommerce in the age of COVID-19 across Germany, France, the United States, and the United Kingdom (U.K.).  

Although these countries show differences in terms of the online shopping behavior, one thing is certain from our findings: Companies who listen to their customers and deliver a great experience—in line with or above expectations—stand the chance of actually growing during a downcycle like this one. In fact, the no. 1 factor that points to increased customer loyalty is having a previous positive experience on that website or application. 

Answer 2

Customers are hesitant to step out of their homes and go to markets where there isn't enough social distancing being followed, therefore their preference has shifted to online shopping now