Paragraph on shopping mall
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Shopping Malls
Since industrialization pulled off the farm into the factory, department stores were invented and advertisement emerged. This caused consumerism to become a fundamental base of our culture. If consumerism had become a religion, well its temple would probably be shopping malls. Malls turned out to be the central institution of our modern consumer culture. Its environment is full of advertisement and lures which takes the consumer¡¦s soul into the ¡§temptation to buy¡¨ world. The following essay will analyze the techniques that malls use in order to keep customers inside, the reason why different malls appeal to different people and the influence they have on the landscape of their community.
Shopping malls use many …show more content…
An area reserved for Santa Claus and his elves will often be installed in the center of the mall where children would be invited to take pictures with Santa, and where free samples of candies and Christmas gift are given out to attract as many children as possible. During this time of the year, the business hours of the mall change in order to facilitate people who work all day and permit them to shop for their Christmas gift. "Christmas Sales" and "Annual Sidewalk Sales" are very popular and everyone waits for that period of the year to get the best deal ever. In Canada, a special shopping day was introduced and is called "Boxing Day", which is the day after Christmas. The purpose of this day is to allow shop owners to liquidate all of their Christmas items in order to renew their merchandise. Setting different atmosphere on different period of the year is a very good attempt to draw in more customers.
The malls hallways are set up strategically in a sort of maze which forms a communal space controlling the flow of "traffic." It is done in a certain way that permits shoppers to pass through every store and can then compare their thoughts and ideas with those presented in the store¡¦s windows. It has actually been proven that many people go to malls just to window shop rather than having the actual intent to buy.
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