Paragraph on ''Things that i learnt in lockdown''
Answers
Explanation:
❥The power of being closely connected with the community across the world is incredible – there is so much we can learn from each other,” says Rachelle.
“As the first market to experience lockdown, our China team was able to provide us with important insight and advice very early on.”
Most notably, they were able to identify the different stages of responses to the virus within the country and how these affected consumer needs.
“In the first three weeks of lockdown, ICNOW in China noted a sharp drop in ice cream sales, which is understandable as people initially focused on home and food essentials only. Surprisingly, when people recovered from the shock of having to stay at home, they began to want to treat themselves with food delivery. And after just 2–3 weeks we would see orders picking up again, way beyond our initial baseline.”
Having this kind of concrete information to work with when everything seemed so unstable was invaluable to the teams.
“Being able to anticipate this initial drop and then the pick-up ensured that those of us at an earlier stage in the crisis were able to prepare ourselves so that we could better deliver what our consumers needed when they needed it – for example by ensuring more frequent restocking at our pick-up points (PUPs) and recruiting new PUPs to be available for more consumers.
❥Sharing this type of actionable information was clearly vital, but with staff in lockdown, new ways of working had to be set up quickly to ensure action points could be communicated to, and implemented by, teams around the world.
For the ICNOW teams, platforms like WhatsApp and Microsoft Teams have become key in maintaining communication and momentum – allowing them to review resources and project workstreams while making sure everyone is on task and has the support they need.
The team stays closely connected with daily morning catch-ups over a digital cup of coffee on Teams and continuous conversations on WhatsApp with the full global ICNOW community. “Countries share examples of what they are doing and the results they are getting – which is super-inspiring and brings great positive energy. Keeping the right energy, embracing learning from each other and stealing with pride what we know works is crucial in order to be able to act with speed,” says Rachelle.
Ensuring that everyone could benefit from each other’s experiences was also the reason ICNOW set up ‘Share ’n’ Learn’ sessions on Microsoft Teams.
Focusing on sharing best practice and insights, these sessions have proved to be hugely influential, especially as regards crisis management and future planning.
Following a session on why the GroceryNow 30-minute delivery business model was becoming so relevant to consumers and with practical guidance on key actions for this space, for example, numerous markets were inspired to bring forward their proposed GroceryNow plans with delivery partners.