Question

paramount enterprises limited paramount enterprises limited was formed in 1985 as a result of amalgamation of paramount sales limited and sigma industries limited. paramount sales was promoted by s. srinivas in 1978 to take up agency business in electrical fans, sewing machines, refrigerators, alirconditioners, etc. srinivas was an mba with marketing major from a reputed university. case prepared by s. kannan. reproduced with permission from indian management, a journal published by all india management assoctation.before forming paramount sales, he served as a sales manager in a large company manufac turing and marketing refrigerators and other consumer durables. the agency business of paramount sales progressed at a very 1ast rate and the firm earned substantial profit. in 1995, srinivas decided to enter manufacturing. however, it was felt that the firm was primarily a marketing organisation and, therefore, it was thought that undertaking manufacturing project through grass-root level was not advisable. instead, it was decided to takeover controlling interest in sigma ndustries limited which was engaged in manufacturing electrical fans of different types. while assessing the acquisition bid, criteria used were addition of managerial talent in manufacturing so as to have synergy with the existing marketing functions. paramount sales and sigma industries limited were merged and the new entity was named as paramount enterprises limited paramount enterprises expanded its business in other areas also, such as entertainment electronics. this business expansion was through takeover route. in 2003, the company decided to takeover a company of a substantíal size to make its presence felt in business field. srinivas as the chief executive of the company constituteda team of three top-level managers to identify suitable targets for takeover. the only criterion that was laid down was the synergy that would result to paramount through takeover. finance was not a limiting factor as the company was having large cash surplus.

Answer 1

Answer:

paramount studios is in Hollywood

Explanation:

paramount studios has made so many nice movies

Answer 2

Answer:

relate the case with decision making and explain all the steps of decision making?