Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch.
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Explanation we can make different flavours of milk shakes and as well as badam milk
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Agencies Parle Agro, having a turnover of almost Rs 7,000 crore, operates in fruit juice-based drinks and packaged drinking water. Homegrown beverages firm Parle Agro on Wednesday said it has made a foray into the dairy segment by launching flavoured milk products under the brand name of 'Smoodh'.
Explanation:
Promotion mix can be the most affordable and most tastiest health drink in India under the brand which has catered all dairy needs since the rise of democracy.
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