Question

parle agro makes its entry into the diary segment with a premium and high quality range of flavoured milk products​

Answer 1

SMOODH

Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavoured milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavoured milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only INR10.

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Answer 2

The marketing strategy for Parle Agro is as follows.

• Understanding  the needs and wants of different consumers and making them understand the nutrient quality of the product will help parle Argo to grow in the flavoured milk market.

• People can be motivated towards switching from drinking soft drinks or sodas to drinking flavoured milk which would help them to meet their calcium needs without consuming more fats.