PASSAGE - 1
1Read the passage given below carefully and answer the questions that follow by choosing the correct options:
Chocolate diamonds are actually brown diamonds and compared to the well- known white diamond they aren’t much worth. Diamonds are produced in mines. The best known diamond mines are in Australia, South Africa and Russia. The largest diamond mine was discovered in 1976 in the desert of Australia near a little creek named Lake Argyle. Diamonds are created under very extreme conditions of pressure and high temperature. It is a general misunderstanding that there exist only white colourless diamonds. Actually, diamonds exist in many different colours.
Of all the diamond mines in the world, almost 80% of all diamonds produced are brownish in colour. Because they were found in such large quantities compared to the other coloured diamonds, they were considered as low-valued diamonds, only good for the industrial sector. But, a famous man called Le Vian came with a marketing campaign to increase the popularity of the chocolate diamond. Instead of calling it a brown diamond, he gave it popular names like caramel, chocolate, cinnamon and cognac. Since his marketing campaign, chocolate diamonds are becoming very popular.
The value of a diamond is based on its shape, brightness and colour. Because white diamonds are rare, their value is based on the fact that there are not many white diamonds around. But if you look at the shape and brightness, then the brightest diamond in this world known to men is a brown diamond. Before the development of the Argyle Diamond Mine in Australia in 1986, most brown diamonds were considered, worthless for jewellery; they were not even assessed on the diamond colour scale, and were predominantly used for industrial purposes.
However, marketing strategies changed in the 1980s and brown diamonds have become popular gems. The change was mostly due to the supply: the Argyle mine, with its 35 million carats (7,000 kg) of diamonds per year, makes about one third of global production of natural diamonds; 80% of Argyle diamonds are brown. The percentage of brown diamonds is lower in other mines, but it is almost always a significant part of the total production. Consequently, scientific research on causes of brown colour in diamond and ways to alter it has intensified.
(1) The wrong notion about diamonds is that _______.
(a) that there exists only white colourless diamonds
(b) that there exist diamonds of varied colours
(c) that diamonds are not much worth
(d) that diamonds are produced in mines
Clear selection
(2) The largest diamond mine was discovered in ................. .
(a) America
(b) Australia
(c) South Africa
(d) Russia
(3) Brown diamonds were considered low in value because _______ .
(a) they were found in less quantity
(b) they were found in large quantity
(c) they were not bright like the white diamond
(d) none of the above
(4) Brown diamonds became popular owing to _______ .
(a) their easy production and availability
(b) their brightness
(c) the marketing campaigns of Le Vian
(d) all of the above
(5) The value of a diamond is based on its _______ .
(a) shape, brightness and colour
(b) availability
(c) weight
(d) production mine
(6) Why are the white diamonds expensive?
(a) There are not many white diamonds around.
(b) They are the brightest form of diamonds.
(c) They are found only in Austarlia.
(d) There are many white diamonds around.
(7) Name the popular names given to brown diamonds by Le Vian.
(a) Caramel
(b) Chocolate,
(c) Cinnamon
(d) All of the above
(8) In the past days brown diamond was predominantly used ............................. .
(a) for making jewellery
(b) for industrial purposes
(c) both a and b
(d) none of the above
(9) Based on shape and brightness, which is the brightest diamond known to the mankind?
(a) brown diamond
(b) white diamond
(c) both a and b
(d) none of the above
(10) Find the word from the passage that means ’a planned set of actions aimed at achieving a particular result’. (Para 2)
(a) campaign
(b) popularity
(c) comparison
(d) conclusion
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Answer:
1.(a) that there exists only white colourless diamonds
2.(b) Austalia
3.(b) they were found in large quantity
4.(c) the marketing campaigns of Le Vian
5.(a) shape, brightness and colour
6.(a) There are not many white diamonds around
7.(d) All of the above
8.(b) industrial purposes
9.(a) brown diamond
10.(a) campaign
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