passage-header]Read the passage given below and answer the question that follows:[/passage-header]To most people, landfill sites are holes in the ground where waste____(1)____ is buried. To garbologists, however, they provide a valuable ____(2)____ of information about a population's activities in areas such as food consumption and waste disposal. Garbology is a branch of ethnography, a science which abandons traditional methods of ___(3)___ market research information, such as questionnaires and focus groups, in favour of ____(4)____ observation of people and their habits. The world's ___(5)___ garbologist, Professor William Rathje, is also an archaeologist. Archaeologists study past cultures by examining the ___(6)___ of objects and buildings, but the basic principles of archaeology can also be applied to the discarded rubbish of present day civilizations in order to ___(7)___ a better understanding of how people behave now. As founder and director of the Garbage Project at the University of Arizona, Professor Rathje has ___(8)___ over 30 years of his life to the archaeological study of modern refuse. His work is of ____(9)____ interest to commerce; companies need to understand the lives of their consumers in order to create brands which will be of most ___(10)___ to them. Rathje's ____(11)____ can help them achieve this. In addition, his analysis of the composition of landfill sites reveals a greater need not only to recycle more rubbish but also to ___(12)___ down on the amount of rubbish we produce in the first place. Fill in the blank no. (1) ________ with the most appropriate option given.
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