Question

*Passage*


*The story of an iconic old man from the largest conglomerates*



This old man is an epitome encompassing a reason to smile and a season to

spread happiness. This jolly man with a red suit and a white beard has had

many transitions in his appearance. From a tall figure to a not-so pleasant elf

form the early Santa Claus has worn Bishop’s robe and even animal’s skin.

The cartoonist Thomas Nast drew Santa for almost 30 years, it was Nast who

changed the colour of Santa’s suit from tan to red. In Harper’s Weekly which

appeared in 1862, Santa had seemed to be a small elf like figure.

It was in The Saturday Evening Post that shopping- related ads were

promulgated by The Coca-Cola Company initiating its Christmas advertising in

the 1920s. Santa of the yester years had been sketched as stern in looks by

Thomas Nast himself. Later in 1930, an ad featured the world’s largest soda

fountain in which a department-store Santa was distinctively attributed with a

bottle of coke amongst a crowd. It was painted by an artist Fred Mizen which

happened to be found in print ads during the season of Christmas in

December 1930.In 1931 the Coke Company entrusted the duty of depicting a realistic and a

fond version of the Santa on its advertising account executive Archie Lee.

Thereafter, artist Haddon Sundblom was instructed to illustrate its

“Thirst knows no season” advertising campaign. Eventually, Sundblom had

to rely on Clement Clark Moore's poem "A Visit from St. Nicholas" (commonly

called "'Twas the Night Before Christmas") published in 1822. It was Moore’s

poetic description that influenced Sundblom to portray a warm, cheerful and a

friendly Santa Claus.
Subsequently, the Santa image promoted from 1931 to 1964 in Coca-Cola

advertisements exhibited Santa offering toys to children, playing with them,

pausing to read a letter and enjoying a Coke. The original oil paintings which

were created by Sundblom turned out to be suitable adaptations for Coca-

Cola advertisements in magazines and on store displays, billboards, posters

and calendars. It was in 1964 that the final version of Santa Claus was

created by Sundblom for several decades to follow. Most of Sundblom’s

original paintings continue to be prized possessions of the company’s archives

department.

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Task 1:

1. Who do you think played the influential role of promoting Santa as an

icon?

2. Who is the chief exponent of Santa’s paintings?

3. What does the phrase “Thirst knows no season” imply?

4. Is there a symbolic connection between the company’s product and the

red suit of Santa Claus?

5. If you are commissioned to feature a famous character for your

enterprise, whom would you prefer and why?​

Answer 1

Answer:

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So I or anyone else can give answers