PASSION
Name all the brand item
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Put simply, a passion brand is not a brand that consumers purchase purely out of habit, it's a brand they have an emotional connection with and want to be identified with by their peers. ... So that means: if you want to become a passion brand, you've got to be prepared to try brand democratisation.
Step-by-step explanation:
In my book Passion Brands, the leading passion brands identified in our research for their “life force engagement” include: Apple, Sony, American Express, Starbucks, Folger's, Target, Nordstrom, Craig's List, Whole Foods, Toys “R” Us, Camel, Absolut, Kraft, Cadillac, BMW, Acura, Infiniti, Jeep, and Arizona Iced Tea.
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