Paytm Gold, a gold offering by digital payments firm Paytm has generated high demand since its launch in April 2017 primarily in tier II and tier III cities because customers in these locations didn't have access to high quality gold at attractive prices in the shops. Identify the element of marketing mix because of which the buyers in tier II and tier III cities were unable to make a purchase.
(a) Product
(b) Price
(c) Place
(d) Promotion
Answers
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PLACE I THINK SO yeah but brainly dont want to be answer in 20 words wow
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The correct answer is (C) Place. 4p's of marketing are the benchmark of analyzing marketing issues and to resolve the same.
Explanation:
Out of Product, price, place and promotion; Place is the element because of which the buyers in tier II and tier III cities were unable to make a purchase.
The reasons supporting the above statement.
1. Product are not available at the right place and right time.
2. Location of the store. It should be easily accessible.
3. The product should be placed in a way that customers can analyze the product and compare the same.
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