Paytm is an Indian e-payments and e-commerce brand based out of Delhi NCR, India.
Launched in August 2010, it is a consumer brand of parent company One97
Communications. The name is an acronym for ‘Payment through mobile’. The company
employs over 13,000 employees as of January 2017 and has 3 million offline merchants
across India. It also operates the Paytm payment gateway and the Paytm Wallet. Starting
from March 2017, Paytm expanded its services to Canada with the launch of Paytm
Canada. Paytm has targeted each and every person irrespective of age, income, gender
or status as its target customer because it wants to penetrate in each nook and corner of
India. Some of its major competitors are Jio money, Airtel money, Mobikwik and
freecharge. It acts as a portal to shop for multiple products from apparel to electronic
items. The government is propagating cashless economy system and this has helped
paytm in its endeavour. In the year 2015, RBI granted it a licence to start first payment
bank in India.
Identify and explain three dimensions of business environment being referred to in the
above case by quoting lines from the paragraph.
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