Question

Paytm is an Indian e-payments and e-commerce brand based out of

Delhi NCR, India. Launched in August 2010, it is a consumer brand of

parent company One97 Communications. The name is an acronym for

‘Payment through mobile’. The company employs over 13,000

employees as of January 2017 and has 3 million offline merchants

across India. It also operates the Paytm payment gateway and the

Paytm Wallet. Starting from March 2017, Paytm expanded its services

to Canada with the launch of Paytm Canada. Paytm has targeted each

and every person irrespective of age, income, gender or status as its

target customer because it wants to penetrate in each nook and corner

of India. Some of its major competitors are Jio money, Airtel money,

Mobikwik and freecharge. It acts as a portal to shop for multiple

products from apparel to electronic items. The government is

propagating cashless economy system and this has helped Paytm in its

endeavour. In the year 2015, RBI granted it a license to start first

payment bank in India.

Demonetization of currency notes has also worked heavily in the favour

of the company and led to a substantial increase in active users.

a) Identify and explain any three dimensions of business environment

being referred to the in the above case by quoting lines from the

paragraph.

b) Outline the concept of ‘demonetisation’.

[6]

2. Define ‘Decentralisation’ differentiate it with delegation.

[4]

3. Differentiate in between ‘Policies’ and ‘Rules’.

[4]

4. Detail out ‘four features’ of business environment.​

Answer 1

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