Question

Penetration Pricing is adopted by following a________

Low price
high price
dual price
support price​
​

Answer 1

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Penetration Pricing is adopted by following a Low price

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Answer 2

Penetration Pricing is adopted by following a Low price.

• It is a business strategy used to attract customers by initially selling them the product at a low price.
• It helps the market players in the following way:
• Helps in making brand loyalty.
• Switch customers from competitiors.
• Generate some amount of demand.
• Creating monopoly and dominance of product.
• So penetration pricing is adopted by following a low price.