People get upset when they see advertisement on television.
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Explanation:
The results indicate that television commercials appeal to children; however, these commercials may affect the child more negatively. Excessive exposure to television commercials may lead to behavioral problems such as obesity, materialism, violence, body image issues and lack of activity.
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Explanation:
This research demonstrates the positive effects of moment-to-moment entertainment and the negative effects of moment-to-moment information value on consumers' likelihood to continue watching during a television commercial. A notable finding is that both the entertainment and the information value have a strong multiplicative effect on the probability to stop viewing.
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