Question

perception
5. Selection of most appropriate cost-effective medium in advertisement is
(A) Media Buying
(B) Media Scheduling
(C) Media Purchasing
(D) Media Selection
6. Direct mail advertising sends messages through
(A) Audio
(B) Video
(C) Mail
(D) None of these​

Answer 1

Answer:

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Answer 2

Answer:

1. Selection of most appropriate cost-effective medium in advertisement is Media Selection.
2. Direct mail advertising sends messages through Mail.

Explanation:

1. Media Selection

Media Selection is about finding the most cost effective media to advertise to the target audience.

Factors affecting the selection of Media

• Companies Objectives behind putting up the ad
• The Nature type of the Product that is being advertised
• Potential of the Market
• Target audience/ potential customers
• Credibility and Image of the Medium of advertisement
• Cost of advertising through the Medium
• Extent of Coverage
• Reputation of the Medium of advertisement

2. Direct mail advertising is a type of direct marketing technique which wherein Mails are sent directly to the potential customers.