‘Personal selling’ is done through:(a) Written communication(b) Oral communication(c) TV and media(d) Sign language
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B oral communication
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Personal selling is an activity which involves oral communication with customer on one to one basis with the aim to sell the product.
The sellers aim is to convince and encourage the buyer to use the product atleast once by passing on specialist product knowledge and also promote the product through their attitude and appearance.
An example of personal selling is a salesman in department stores which advice buyer about the product . There are products which are complex in nature and relatively high prices are often sold using personal selling like cars.
Oral communication is the correct answer.
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