Question

Pertamina is an Indonesian Oil & Gas corporation that wishes to enter India & is competing against Reliance Industries Limited.
a. As a consultant you are required to recommend whether backward integration or forward integration is a superior strategy to compete against RIL in India? Which one of the alternatives would you choose to your client & why? Justify with reasons.
b. In your opinion, in case Petramina wishes to diversify into unrelated diversification, which sector in India would you consider as attractive for the company to diversify? Choose only 1 sector. Specify statistics such as Growth potential of that sector, advantages of doing business in that sector, etc.

Answer 1

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Answer 2

Forward integration is a superior strategy to compete against RIL in India

Explanation:

a) Pertamina is an Indonesian Oil & Gas corporation which can enter India and compete competitors through Forward Integration. It can allow manufacturers to gain better access to end users and improve market visibility.

• Forward integration is a superior strategy to compete against RIL in India because Vertical integration raises a firm's capital investment in the industry.
• Forward integration can enhance the competitiveness through strategically good activities in methods that lowers cost, build expertise and increase differentiation.
• Forward integration often calls for developing different types of resources and capabilities.  

b) The Oil & gas sector in India is considered as attractive for the company to diversify. There is Growth potential of that sector as India is about 6% and it is planning to increase by reducing imports.

To know more:

Which one of the alternatives would you choose to your client & why? Justify with reasons.

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