PEST analysis
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PEST Analysis (political, economic, social and technological) is a management method whereby an organization can assess major external factors that influence its operation in order to become more competitive in the market. As described by the acronym, those four areas are central to this model.
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- PEST Analysis is a measurement tool which is used to assess markets for a particular product or a business at a given time frame.
- PEST stands for Political, Economic, Social, and Technological factors.
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