Question

Pestle is an analytical tool which helps to undertake

Answer 1

A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.

Answer 2

P- political

E-economic

s-socio-cultural

T-technological

L-legal

E-environment

the PESTLE analysis is simple to understand and quick to implement. the advantage of this tool is that it encourages management into proactive and structured thinking in its decision making.