"Physical distribution contributes the creation of time, place and possession utilities". Discuss this statement
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The physical distribution provides time and place utility and makes possession utility possible.
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Physical distribution (P.D) is an important marketing function describing the marketing activities relating to the flow of raw materials from the suppliers to the factory and the movement of finished goods from the end of production line to the final consumer or user.
Physical distribution is the science of Business Logistics where by the proper amount of the right kind of product is made available at the place where demand for its exists. Viewed in this light, physical distribution is key link between manufacturing and demand creation.
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