Pick out 1article which shows advantage of Democracy and 1 article which shows disadvantage of Democracy and write/paste it in your notebook.
Answers
Answer:
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Explanation:
Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. Media like TV, Radio, Print, Outdoor and Internet are instruments to convey an advertising message to the public.
The main task of media planners is to select the most appropriate media channels that can effectively communicate the advertising message to a targeted audience. Hence, it is essential for media planners to:
Keep up with latest media trends
Keep up with New technological developments
Determine long and short term effects of different media
Analyse Strengths and Weaknesses of different media
Factors determining Media selection
Nature of product
Market requirements
Advertising objectives
Distribution strategy
Nature of message and appeal
Advertising Budget
Competitors choices
Media availability
Penetration
Size and Nature of business
Types of Media / Media Classification
Media can be classified into four types:
Print Media (Newspapers, Magazines)
Broadcast Media (TV, Radio)
Outdoor or Out of Home (OOH) Media
Internet.