Please choose correct answer (0.5 marks)
The
determines how much selling effort is needed to adequately cover the fir
market
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The Workload Approach determines how much selling effort is needed to adequately cover the fir m's market.
Explanation:
- The number of salespeople necessary to provide a definite amount of selling effort is calculated.
- This approach fairly simple to develop and is reliable conceptually.
- The number of salespeople required is equal to the total selling effort needed dividing by the average selling effort per salesperson.
- The workload approach sets up customers into common groups, typically based on the size of their account.
- Management then governs how many salespeople are needed to call on the various customer groups.
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